The Wanted star Siva Kaneswaran has partnered with cancer care provider GenesisCare UK to launch its new Memory Bank, a multi-sensory art installation where patients can share their memories.

Kaneswaran, who lost his bandmate Tom Parker to glioblastoma in 2022, commented 'I know from personal experience that supporting a loved one following a glioblastoma diagnosis can be really overwhelming and while the long-term prognosis is not good, it's so important to harness the power of hope... What I love most about this campaign is it's all about prioritising precious human interactions and connections and making every moment count'.